A GENERATION OF SELF-OBSESSED NARCISSISTS

Tuesday, July 10, 2018



against the spiritually bankrupt materialism that had triumphed in Britain throughout the Margaret Thatcher years.

“Choose life,” advised the now-famous monologue. “Choose a big fucking television, washing machines, cars, compact disc players and electrical tin openers,” it continued, before descending into a dressing down of the consumerist condition.

It was a perfect diagnosis of the state of the nation as 18 long, brutal years of uninterrupted Conservative Party rule drew to a close, and it would be remembered forever as a pop cultural epitaph for this defining period in British history. Then in January 2017, a full 20 years later, Trainspotting got itself a sequel.

Set two decades after the original, it was accompanied by yet another Renton rant that had been updated for the modern era. “Choose life,” it went. “Choose Facebook, Twitter, Instagram and hope that someone, somewhere cares.

Choose looking up old flames, wishing you’d done it all differently,” then lining up an assortment of other modern malaises. Although it fails to live up to the original, and the social media angle has been dismissed as “superficial” in certain corners of the internet, I can’t think of anything more appropriate for 2017.

A decade since the mass-proliferation of Facebook, I challenge you to name a single development that has shaped mass culture in that period as much as social media.

More over on Highsnobiety.

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