Tuesday, February 18, 2014

Viva Sports Management Inc. is the first company of its kind in the Philippines. Its vision is to help sports by supporting athletes become the best they can become.

A brainchild of VSM's chairman, Mr. Vic Del Rosario, also the head of Viva Communications Inc.; VSM manages their talent athletes by guiding them with their career choices as well as mold them into effective brand endorsers. According to Mr. Del Rosario, “This is a natural progression for Viva. What we are doing for our roster of actors and signers can also be done for athletes.”

Appointed as President is marketing executive and sportsman Mike Ochosa. Mr. Ochosa brings together his experience in the marketing field and his passion and commitment to sports. “We are dedicated to helping athletes hone their skills so they can reach their full potential. We intend to guide them in their quest for greatness by being right beside them as they plan their careers. We will work with them when they make their choices and provide them the marketing support they need”.

In the roster now are the top surfers of the country namely Buji Libarnes, Nikki de la Paz, Lorraine Lapus, and Luke Landrigan. Working with VSM are the best semi-pro volleybelles of the land Angge Tabaquero, Mitch Datuin, Charo Soriano and Melissa Gohing.

Up and coming athletes are also signed up with VSM. Badminton stand-out Nicole Nieto, 8 year old karter Bianca Bustamante are just some of the young athletes in their roster.

VSM also supports undefeated featherweight contender Jun “JD” Doliguez. Doliguez boasts of a 17-0 win loss card and is scheduled for a title fight in 2014.

Rounding off the list are two of potentially the best basketball players of the country destined to shape the future of basketball. Mark and Mike Nieto, members of the FIBA 16 under team which won a slot to the World Championships are already part of the VSM family.

Ochosa adds that VSM will also be launching several sports properties that should be pull in spectator following and drum up more interest to sports marketing. These are the following:

Beach Break presented by Rider Sandals - the 1st International Surfing Competition to be held in La Union

Spike School- the VSM summer volleyball camp

Stars and Spikes- the first celebrity and athlete beach volleyball tournament

“These properties are meant to increase awareness and invite participation to the sport of surfing, volleyball and beach volleyball. We have also prepared them in such a way that it becomes a total entertainment experience”.


To begin 2014, VSM Viva Sports Management Inc. will launch its very first sports property. All roads will lead to Urbiztondo Beach, San Juan La Union on February 21-22, 2014 for the country's very first international surfing competition.

Through the Asian Surfing Championship (ASC) group several international surfers are expected to fly in to participate. Countries like Australia, Japan, Indonesia will be represented.

Buji Libarnes and Luke Landrigan arguably the best male surfers of the land will attempt to top the event by leveraging on their home court advantage.

Lorraine Lapus who teaches surfing in Bali is expected to fly back to team up with Nikki de la Paz and lead the charge in the female category. Both ladies have dominated the local surfing scene for the past few years and are expected give the foreign competitors a run for their money.

At stake is a prize money of P200,000.00 on top of having the distinction of winning the first ever international surfing competition in the country.

“Beach Break -Single and Unattached” is designed to be a total experience. Together with the surfing competition there will also be a frisbee tournament organized by the Philippine Ultimate Association, and a beach volleyball tournament featuring VSM's top volleball superstars, such as Mitch Datuin, Charo Soriano, Mel Gohing and Angge Tabaquero.

Festivities and awarding is scheduled for the evening of February 22 and will culminate with the “Beach Break” party featuring the best bands of the country.

Urbiztondo Beach is located at Urbiztondo, San Juan, La Union, Philippines

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