ROYALS: MUSIC VIDEO, LIVE PERFORMANCES, COVERS, REMIXES, AND PARODIES

Wednesday, January 15, 2014

No doubt, "Royals" was one of the best song ever that come out last year. The song was recorded by New Zealand singer-songwriter Lorde for her extended play debut, The Love Club EP and re-included on her September 2013 debut studio album, Pure Heroine. The song had been drafted by Lorde in a half-hour and then refined with co-writer/composer Joel Little, the single's producer. According to the pair this – minimal and art pop single – is a "response to everything that's on pop radio", with lyrics that revolve around aspirationalism, counterpointing pop artists' luxurious lifestyles.

The track and lyrics largely received critical acclaim from international media, with widespread praise of both production and message. The eventual commercial success of "Royals" exceeded most expectations: occupying the United States Billboard Hot 100 chart's top-spot for nine consecutive weeks and engendering the first New Zealander solo act to top that chart, Lorde. In the US, the single has been certified four-times platinum by RIAA and has topped mainstream charts in New Zealand, Canada, Ireland and the United Kingdom – plus reaching the top five in Australia and Switzerland.

The official video for "Royals" was directed by Joel Kefali and released on Lorde's official YouTube channel with a US version released on her VEVO account. In line with the subject of the song, the video for "Royals" mostly consists of normal teenagers doing unexceptional things in slow motion. The actors in the music video are Lorde's schoolmates. In the international version, with the exception of one extended frame of Lorde singing, Lorde herself rarely appears in the video. On her lack of appearance in the video, Lorde said, "The music video for me was about creating a piece of art and I wanted it to feel cinematic and like it's something you can immerse yourself in. Having me in it didn't feel like something that was necessary to create that world. So I'm just in it for just a little bit. I think it works well."



The US version of the song uses the same clips as the international; however, it intersperses more clips of Lorde singing. It also omits scenes from the beginning and the end, which made reference to two of Lorde's other songs. This cut the running time from 4:02 to 3:21.



To promote the song, a rendition of "Royals" was recorded live for KCRW's radio programme Morning Becomes Eclectic.



Lorde appeared on US television for the first time by singing "Royals" on Late Night with Jimmy Fallon, wearing a white dress, and backed by a keyboardist and a drummer. "White Teeth Teens" was also performed on the show, but was only shown online. She later sang the song on VH1 television show Big Morning Buzz Live, dressed in a black turtleneck and skirt. Lorde performed "Royals" on US talk shows Ellen



Good Morning America



and David Letterman. She opened the 2013 New Zealand Music Awards with "Royals".



"Royals" was used as the basis of a parody on the Canadian Senate expenses scandal by the satirical CBC TV programme This Hour has 22 Minutes.



A group of law students from the University of Auckland, who had previously parodied Robin Thicke's "Blurred Lines", released a spoof of "Royals" titled "Lawyers" in October last year.



It was used in the first episode of the fifth season of The CW television series The Vampire Diaries, and the third episode of the third season of Revenge. "Royals" is the main song of a commercial advertising a new cell phone model. The commercial presents Argentinian football star Lionel Messi, and the song is performed by a children choir.



Singer Selena Gomez made an acoustic performance of "Royals", in Vancouver, during her Stars Dance tour.



The band Saints of Valory covered the song with an added "country-tingled rock twist".



Producer Raak released a remix of the song with Gilbere Forte's guest vocals. This was followed by a remix from R&B singer The Weeknd. Hip Hop artist Rick Ross released his own remix to the song.



Jason Derulo's version.



The group Fifth Harmony covered "Royals" on Cher Lloyd's I Wish tour.



The girl-group Gap5 covered the song in week two of The X Factor (New Zealand series 1). It has also been featured on The X Factor in Australia and in the USA.



Canadian indie rock band Walk Off the Earth also covered the song in a video on their YouTube channel.



US girl-band Cimorelli also covered the song on their YouTube channel.



The winners of NBC series The Sing-Off (season 3), Pentatonix, have also covered "Royals" on their YouTube channel.



British girl-group, Mutya Keisha Siobhan covered the song for Reload Sessions on Google+.



Mayer Hawthorne did the song as part of Vevo's "Unexpected Covers" series, and Billboard asked readers to vote on their favorite cover.



Meanwhile, The Rekkids



Joseph Vincent



Tanner Patrick



Jason Chen



Tyler Ward



TwentyForSeven



Kina Grannis and hundreds of lesser known artists have uploaded their covers of the song on YouTube.



The Florida State University all girl A Capella group, Acabelles, covered Lorde's Royals (produced by The Vocal Company) and the video went viral within a matter of weeks, being featured on Good Morning America, CNN, MSN, People, HLN, Elle, Seventeen, and more. The cover has over 5 million views on YouTube and has been mentioned by Lorde herself on her twitter.



By the end of 2013, the track was listed as one of the year's best songs by media outlets including Rolling Stone, Time and Spin. The song eventually won a APRA Silver Scroll Award. The song is nominated for Best Pop Solo Performance, Song of the Year and Record of the Year at the 56th Annual Grammy Awards.

What's your favorite version?

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